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For Rado, the development of a new watch means coming to terms with Time, in the quest for an outstanding creation that captivates with its materials and its form. Thus, the form of the watches does not simply mirror their functionality but embodies a philosophy that manifests itself in the design of the watch. The attainment of such sophisticated objectives requires designers who understand the scratchproof Rado materials and development engineers who can work together with the designers.
Completely ceramic. World premiere in 1989. The Ceramica by Rado was ahead of its time in recognizing an exceptional material. Its daring design became a mark of the times, transforming the Ceramica into an icon without rival. A precursor, this model made use of the material as a vehicle for color and created the brand’s black legend.
In a contemporary reinterpretation, the collection displays proportions and surfaces that have been reworked, imbuing it with new energy. Intense and monochrome.
A dial. A crystal. A case. A bracelet. The one an extension of the other, merging. The fusion of lines and colors makes the watch an object of rare density. Graphic and contemporary.
People automatically connect the name Rado with watches of individualistic design made from scratchproof materials.
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Black high-tech ceramics - 19 x 24 mm |
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Quartz Swiss made |
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Black |
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Sapphire glass |
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Black high-tech ceramics - Titanium deployant calsp |
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No |
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No |
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Water resistant: 30 m |
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