The infancy of an idea, the grace to refine it. The « 1931 » collection is inspired by a classical and discreetly stylish aesthetic quality for those fascinated by the exceptional. Lovin Beauty.

A return to the brand’s roots, the benchmark 1931 collection symbolises the founding elements of a family. By virtue of its strong appeal, technical features and classic, reassuring design, it is a showcase for Louis Erard’s expertise. This is the brand’s key product line, one that harks back to the beginning of its extraordinary history, and even to its rebirth.

When it first appeared, the 1931 collection made a huge impact, embodying as it did Louis Erard’s ability to ennoble the germ of an idea. The use of discretion which does not undermine either quality or refinement made it a revelation. And it still is.
Slightly reinterpreted in 2007, the 1931 timepieces trigger even stronger sensations today, with lovers of fine workmanship immediately falling under their spell. Discreet and refined, these new models display a classic design that is both distinctive and exceptional.

These watches are equipped with useful complications: a small seconds, a moon phase or a GMT with a second time zone. By focusing on the quality of presentation rather than the number of complications, Louis Erard has given the 1931 collection a much more refined air. One look at the dials is enough to appreciate the appeal and quality of these watches.

The brand’s flagship line, the 1931 is a magnificent embodiment of Louis Erard’s creativity, inventiveness and technical skill. Thanks to these attributes, the brand is able to offer fine luxury watches at very affordable prices.

	Stainless steel - 40 mm - See through case back
	Hand-Winding Peseux 7001
	Silver colored
	Sapphire Glass
	Black Leather - Croco imitation strap (widht 21 mm)
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	Water resistance to 50 m